[paltry_digger]

My company (http://www.gosmartride.com) allows seniors without smartphones to use Uber.

Two main ways of marketing:

ProductHunt, which gained exposure among tech savvy people. Some referred parents/grandparents to use.

I then went to senior centers with business cards and flyers. All managers there were excited about the idea and happy to let me post a few flyers and distribute business cards.

[mattbgates]

Wow, this is a great idea! Wish I had known about this last week. I have yet to use Uber, but needed to get my dad to the airport in a hurry. Unfortunately, he did have to hail a cab. Wish I had known about this... thanks for sharing! It'll come in handy in the future.