[ziikutv]

The other interpretation of this, if you have millions of paid users, that are getting 5 months free.. that's 5 months of you paying the bill and not getting any revenue. That wont scale in terms of maintainability. At least that is what I assumed when I read that.

[donmatito]

That totally scales if the new user long term value is sufficient to recoup these 5 months. These 5 months free are an investment, that may or may not pay off, but if it reliably pays off, then yes, it is a very healthy customer acquisition strategy.