[Jillboy]

Well, what IS the site about? I read your post and went to the website and spent a good 15 seconds trying to figure out what it's about.

Easy fix is just take what's on the About page, strip it down to its bare essence and slap it on the landing page, on top of the search bar but in a way that it stands out (i.e. it should be the first thing users will read).

[metalmanac]

That's what I am currently working on. The home page will primarily focus on explaining what the site is about. I am thinking about using gif+text to explain how the site works.