[snikolic]

Slice (unroll.me) is owned by Rakuten, who also owns a whole family of companies including Ebates, Rakuten Marketing (a fairly large adtech company), Viber, Buy.com, and lots of others. Slice's data has all sorts of interesting applications, both within the Rakuten family and to third parties like Uber. If you're a Slice/unroll.me user, I'd bet that a lot of your online experience is shaped by the data you share with Slice. A lot of Rakuten's other properties actually share office space with Slice in San Mateo, so there's obviously plenty of opportunity for collaboration. :-)

The irony is that Rakuten also owns a significant (12 percent?) stake in Lyft. Pretty funny that one Rakuten property was selling data to Uber who used it to hurt a second Rakuten property.