Trilogy Software in the late 90's had the exact same model with cultish hype aimed at graduating students at top universities who mostly didn't know any better and bought into the hype.
Oh Jesus. The shenanigans that went down at Trilogy. The stories and forwarded emails that went around Austin I still talk about.
The guy who replied all seeking clarification on what exactly a "serious" relationship was (regarding who could be your plus one in the company retreat). He got quite graphic.
The guy who got hired, showed up one day to do HR paperwork and got paid for 3 months before anyone figured out he never showed up again.
I was at a client site that used Trilogy (an insurance company using their commissions engine.) One day, i'm told that Trilogy HR [unintentionally] implemented an exponential bonus scheme for referral hires. $1000 for one referral, $2000 for two, $4000 for three, and so on. The Trilogy consultants at our client site were laughing at the matter and joking about pooling together all the referrals so they could get $1000 * 2^10 in referral bonuses. Needless to say the bonus scheme was revised.
The guy who replied all seeking clarification on what exactly a "serious" relationship was (regarding who could be your plus one in the company retreat). He got quite graphic.
The guy who got hired, showed up one day to do HR paperwork and got paid for 3 months before anyone figured out he never showed up again.