| I'm sure AT&T knows more than me about pricing but... I doubt the fact that they'll be getting tons of new customers because people can now save $10 a month. Apple has intentionally scaled back on the number of different models they offer (on all products). Why? Because otherwise there is too much choice. Most people have no idea how much data they use in a single month, and as mentioned 98% aren't using a massive amount. So, to squeeze a few extra dollars out of the 2%, they just made the decision way more complicated for everyone. People buy iPhones because they are sexy, easy to use, their friends have them, etc. There is no need to complicate the purchasing decision by forcing people to start guesstimating their data usage. What happens now when my mom decides to get an iPhone? Before she could buy knowing that "it just works". Now, she's going to call me and start asking questions about which plan she should get, then get confused by the answers (since tech-wise we don't really even speak the same language). All of the sudden, it's starting to seem like a headache. For each customer they don't sign up because of the complicated pricing (or those they lose because people who don't use that much bandwidth are now afraid that they're going to be constantly being charged for overages), they would have to sign up an extra 6-10 customers who signed up because they can get a plan for $10 a month less than they could have before. Seems unlikely, no? |