[dankohn1]

Disagree. Any big company can be sufficiently ignorant, but Hackerone and Marten Mickos both have a brand name associated with them, partially due to their funding: https://www.crunchbase.com/organization/hackerone#/entity

I think the disclosure assistance is a pretty clever idea for generating new sales leads, since by definition they will be talking to companies with an actual zero day situation.