[Mz]

Yeah, one of my very, extremely backburner (dead?) projects is called The Memome Project. The idea was to try to develop the architecture of ideas more solidly. Words and ideas have real value, meaning and power. I think Startups very much operate in the realm of ideas. Some ideas are really solid things, based on good mental models and rubrics and good data. And others are basically hot air. They are cheap and insubstantial and don't mean much of anything.

We need better ways to talk about and think about and measure the difference between those two things. The difference can be the difference between brinkmanship and outright fraud.