[mojowo11]

It's basically because this reads like a real-life plot arc from "Silicon Valley," a parody of Silicon Valley. This company makes a $400-$700 machine that basically squeezes a Capri Sun pouch of fruit juice into a cup for you, and the company has raised $120M in venture capital, even though you could just squeeze their "proprietary juice pouches" with your hands (or, like, buy normal juice and pour it).

Probably there's more to what the machine does, etc., but the story has legs because it's so absurd-sounding and reads like an indictment of how out of touch Silicon Valley actually is with what qualifies as a good idea.