[pyre]

> The unlimited data plan was designed for much less devices in the wild.

The unlimited plan is and always was a marketing ploy to make the plan look like a deal. It's just too bad that AT&T (or at least one of the other major telcos) haven't been brought to task for their deceptive marketing practices.

[Tamerlin]

That's probably because they use their extra revenue to bribe the people whose job it is to take them to task for their deception, rather than investing that money in infrastructure upgrades.