[jamesbritt]

Well, OK.

But being able to pop in a nice terse URL where a long one would break in some E-mail client is handy.

[jules]

Join us in the 21st century and use HTML emails. You can use any text on a link, amazing huh?

[jamesbritt]

When you send HTML email, it guarantees that all recipients are rendering it as HTML too?

[jules]

For those that also live in the 21st century, yes. Which mail clients don't render HTML? Perhaps the users who still use ancient mail clients should consider switching, or endure reading HTML. I'm not going optimize for the minority by making web sites in plain text either for the few users who refuse to use a web browser.

[viraptor]

You can put in both. Full one, so that you don't look like a scammer and the short one in case the first one is broken by the client.