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When I read about Juicero yesterday[1] I thought the product was worthless. People however do sometimes chase after things which they feel to either make them rich or they have passion about.

But this statement by their CEO:

>> So when I saw this week’s headlines about hacking and hand-squeezing Produce Packs, I had a one overriding thought: ”We know hacking consumer products is nothing new. But how can we better demonstrate the incredible value we know our connected system delivers?

is not just ridiculous but even mocking their own customer and investors. Squeezing a pack of fruits is hacking? Someone here yesterday mentioned, in a lighter vein, Juicero adding DRM tech to their juicer. With statements like this from their CEO, they might very well make it true.

[1] https://news.ycombinator.com/item?id=14148216

[fgandiya]

Even worse >>>The journey from Coca-Cola to carrots to Juicero’s rainbow of fruits and vegetables has let me connect my work to my personal mission and passion: solving some of our nation’s nutrition and obesity challenges.

By selling a $400 blender which needs $8 for each glass of juice?

[AstralStorm]

If you cannot afford food, you can't eat it. /s

[sogen]

Let them eat cakes.

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One of the comments in that medium blog puts it right:

>> I’ve been hacking Capri Suns since I was 5. >> I am a hacker