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I was always bemused about this idea that putting multiple credit cards on a single physical card is some great feature that a lot of people want and would pay money for. In my experience, having many credit cards is a complete pain to manage, because for each card you need to monitor the statement, set up the automatic payment (or do it manually), change the address when you move, etc, etc, and no sane person is going to want to do that for lots of cards. The fact that it also fills you your wallet is really the least of the problems you'll have. It's nice to have one card as a backup, and some hardcore churners / points collectors are going to want 5 or 6 cards and use different cards for different categories... but they're real niches, it's not something that a mainstream, mass market consumer is going to want to manage. |
There is also a reward program which is OK if you shop at the places where you get points, but it's no different to signing your card up to a cashback program like Quidco. There are a few big names like Boots, Waterstones and B&Q where I go reasonably often. https://www.imaginecurve.com/curve-rewards-web/
The main advantage to me is security. If your card gets stolen, you can revoke it within minutes without worrying about someone having access to your debit card. Because it's linked to the app, you can see immediately when transactions happen. You can do the same with a debit card of course, but it's an added layer of obfuscation.
Originally it was supposed to be an amazing loophole for American Express users. You could spend Amex everywhere including on cash withdrawals and rack up points like nobody's business. Then Amex pulled out, so that was a bummer. A lot of people on HeadForPoints got very annoyed and felt like they'd been suckered in. To be fair to Curve, they compensated everyone.
I believe you can still use it to withdraw cash on credit cards though, so there's still a way to manufacture points spend.
I use mine daily and while it's fine 95% of the time, there have been sporadic occasions where it's been declined. You can't use it at pay-at-pump petrol stations, for instance. It's not reliable enough yet that I can go around with only a single card in my wallet (which sort of ruins the idea of it). It's really useful for traveling abroad though.