[malchow]

My mother has exactly one way to get to the Nordstrom e-commerce site: search Google for Nordstrom, and then click on the first authoritative-looking Nordstrom search result, which is an AdWords ad, landing her at the home page.

Seems expensive for Nordstrom.

[jessaustin]

Would a browser extension that just moved AdWords to the bottom of the page be banned from the chrome web store?

I'm sort of tempted to try this, but if so I guess I should start backing up my gmail account...

[tyingq]

Tried this on a few search result pages, seems reliable so far.

document.getElementById('center_col').appendChild(document.getElementById('tvcap'));

[memmcgee]

Are adblockers blocked from the Chrome store?

[tyingq]

Desktop extensions aren't, but perhaps GP is remembering a similar situation with mobile ad blockers and the Play Store. https://techcrunch.com/2016/02/09/google-reverses-its-decisi...

[Neliquat]

Some are, usually youtube api abusers. They try to walk the line pretty well with their TOS.

[8ytecoder]

1. Nordstrom would rather pay to keep the customer

2. Google charges a fraction for bidding on your own brand/website.

[malchow]

A woman in her sixties Googling for "nordstrom" is a Nordstrom customer.

[8ytecoder]

Of course. That's why I said "keep" and not acquire. What I meant is Nordstrom would rather pay Google to not lose the customer to some other site because of the placement of ads on Google.

[jacquesm]

Sooner or later the new middleman will always start to behave like the old middleman. Before it was the yellow pages, now it's google.

[kristianc]

It is - but if they don't Neiman Marcus will bid for that term instead and come up as the top result.