I don't know about other provinces, but "In Québec, the Consumer Protection Act prohibits commercial advertising directed at children under 13 years of age."
I wasn't aware of that. Does that include toys or child related products? One could say that movies have turned into one long series of product placements.
Example of prohibited advertising:
The Rappido Company is advertising a remote-controlled toy car like one seen in an
animated film. The advertisement is broadcast on Saturday morning on a TV channel for
children during a cartoon program. The ad is in animated film format and shows a young
boy who is thrilled to be operating his high-speed car. This ad would be prohibited.
But there's no mention of product placement. I imagine that would be hard to account for.
Also in Canada, I just assumed they were still doing it -- I don't watch any children-targeted media so I wouldn't see it anyway. I think I saw an ad during the hockey game last night of a kid eating a McMuffin at night. But a quick look at their youtube channel and it seems they're still at it: https://www.youtube.com/watch?v=JWMQt_-w75Y
Can't really confirm that assumption, even outside of Canada where there's no regulation in place.
Last time I remember McDonald's specifically marketing to children was in the 80's, since then they've changed their marketing approach several times focusing more on how "healthy" the food supposedly is or how it's locally sourced.
https://www.opc.gouv.qc.ca/fileadmin/media/documents/consomm...