[atishay811]

I don't think Facebook is beating snapchat. When you start to follow you always stay a step behind. Doing that with a bloated behemoth of a product is very difficult. Camera effects were successfully copied as they were a new concept, innovative but not disruptive. But the real challenge would come if snapchat or someone else comes out with something that is already there in Facebook. If Snapchat released a better version of the like button or the wall, will Facebook be willing to risk changing the like button or the wall to match snapchat? Will it risk losing the lovers of the wall for the lovers of the new thing that replaces the wall.