The tricky part is that to monetize, you either need to master enterprise sales (which means that the product will take on some PHB-pleasing features that developers despise so they can get through procurement departments), or you need to be acquired by a big company looking to round out their developer tools offerings.
almost everything is a difficult market these days. at least with developers, you know where they hang out. try marketing a SaaS to farmers or construction companies online.
The tricky part is that to monetize, you either need to master enterprise sales (which means that the product will take on some PHB-pleasing features that developers despise so they can get through procurement departments), or you need to be acquired by a big company looking to round out their developer tools offerings.