[joelrunyon]

Well, with google crafting more and more answers from other people's content, you could argue they're getting into the content game.

That's sort of breaking with their original social contract that they were just a discovery tool - which is what the entire article is about.

[icebraining]

Is "social contract" code for "agreement I wish existed"? Because it's only used in occasions where no such agreement actually exists.

Some may have expected Google to remain just a discovery tool. That doesn't mean Google owed them to do so.

[marcosdumay]

It's code for "agreement that everybody thought existed, despite not being written."

I don't think this one social contract actually existed.

[jpttsn]

It might not be everybody.