[lucasmullens]

They're following a standard: https://www.betterads.org/standards/

Seems like a safe bet they wouldn't serve ads that would get blocked.

[whyleyc]

Except they don't follow that standard:

http://www.groundup.org.za/article/why-were-dropping-google-...

[mpeg]

Seems like you haven't read the better ad coalition standard, because it doesn't say anything about creative content – it's just about formats.

And, honestly, that site is basically a south african blog; as much as I love picking a fight when it's due, I don't think Google is to blame here, but the advertisers targeting their core demographics.

[amelius]

That's a silly website. They only research different forms of ads, but they have (conveniently?) forgotten about user tracking.