[alexqgb]

As the end of the post notes, if you're having an especially hard time with this, that's a pretty good indicator that your company may be screwed. Noting how hard it is to unscrew a company that lacks clear focus, it makes a strong case for defining the core I/O very early on.

It may turn out that the I and the O are, themselves, fairly complex concepts that are only understood within particular, highly-specialized markets. That's fine. People in those markets can still easily describe and discuss what your product does without anyone from your company being there. And that's the goal.

It's not about what the marketing team says. It's about what's said when the marketing team doesn't even know the conversation is happening.

[sirgg0119]

I agree in either you don't know your differentiating value... or your audience