[slizard]

The key idea is already in the second sentence of TFA:

"The product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage."

Keywords: IoT, single-serving refill packs, healthy fuit & veg.

further details reveal that the thing will track you at every single use pinging the central servers. It has a kill-switch to refuse juicing when they don't think you should be juicing anymore (for now expired package, but hey, nothing prevents updated from refining the "feature").

Need I continue?

Overall, it's a product that just rides the hype of juicing and IoT, but it's at least as nasty as the !#@%!# cloudpets [1].

[1] https://arstechnica.com/security/2017/02/creepy-iot-teddy-be...

[distances]

For them, sure, the idea is surely interesting. But for the end-user? Why would anyone go for this over just ..buying a bottle of juice? It doesn't sound like this would be freshly pressed or anything, just from a weird container.