| We've already established that the main thing to know what makes your customer tick so I'm surprised this isn't mentioned yet: Your first MVP is simply a static website describing problem, solution and signup, with Google Adwords and analytics. * Given that your target market are going to be ideally using Google to search their problem or solution, with Adwords, you can test exactly what they are actually searching for when they are looking for your product. * Analytics will be powerful to measure the engagement of the user to your desired product. Have buttons or measure scroll for engagement. Do they read your problem and leave? Obviously not relevant. Do they continue onto your solution but leave? Wrong market-product fit. Have options on the website for easy A/B testing to figure out your demographic. * Static website is super easy to change and make pretty as so many templates out there, and even if you don't use A/B testing tools, you note when you make changes, so you can compare sets of user analytics data. This approach was popularised by lean startup methodologies, but what I love about it is it takes a couple of hours to setup, and an hour each week to tweak and monitor, and you'll know early on whether it's worth even developing the software from the very beginning. The saved time is worth the adwords cost (you can set a budget per day on their dashboard) and cost of static website hosting. |