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by roymurdock 3352 days ago
You should consider applying for an operations role at Juicero - the double-walled solution was truly a nice touch.

On another note, Juicero doesn't care what you or your daughter do to make juice, because you were never meant to buy a Juicero. It's a safe bet that their strategy was to sell B2B to large corporations and into the high-end hospitality industry (hotels, cruise ships, colleges) rather than B2C. I'm sure they extrapolated some crazy TAM/SAM/SOM for the B2B amenities market based on Keurig's success and used it to score an easy $120m.

2 comments

No, it's built as a home appliance. If it was for the food service industry, it would be heavy stainless steel and cleanable with boiling soapy water, like everything else in that industry. And it would be faster; 10 seconds, not 2 minutes. It wouldn't look like an overgrown iPad.
It's a self-serve appliance, aka not meant to be used in a kitchen or prep room, but to be left out in common areas for customers to buy/take a bag and make their own juice, no mess no cleanup, see Keurig
Keurig markets itself to both consumers and businesses.
others like Flavia dont market to consumers though (its actually a selling point of theirs, "our machines are expensive and hence wont be purchased by consumers, so dont have to worry about people stealing your supplies")
This is like a Keurig if Keurig squeezed coffee out of pods that were full of hot liquid coffee.