[protomyth]

I think Netflix is doing more to prove people are ok with renting rather than owning. Apple is still more own than rent with iTunes and the App Store. Heck, 37signals and their contemporaries proved a lot of people are ok renting apps.

[icefox]

Well to be fair there are very few movies I would watch more then once, while that is not true of music. For books and Movies I have no problem renting. Of course used books off amazon almost feels like renting because they can be so cheap.

[enjo]

Trying to move your music away from iTunes sure feels like renting...I get that it's not entirely Apple's fault, but the problem persists either way.