[jbreckmckye]

> Why is it so terrible that they control the order of the feed?

Because for more and more people, social media is becoming 'the news', and this gives Facebook certain obligations to treat content fairly and act transparently.

Whether this state of affairs is intentional or not is moot - FB knows its power and reach. (Though I struggle to believe FB really is just some naive company that suddenly had greatness 'thrust upon them' - they've spent a good ten years proselytising their "platform", after all)