[dreamcompiler]

"The New York franchise drew rave reviews from the likes of Gwyneth Paltrow."

This is absolutely not a phrase I would want to see in an article about my startup.

[dragonwriter]

Gwyneth Paltrow is an important influencer in the target market for an organic juice-as-a-service startup, so it makes a whole lot of sense as a positive thing for this startup.

Obviously, less useful for startups in other markets.

[magic_beans]

You've never heard of Goop? Gwyneth Paltrow is HUGE. People buy the things she recommends, simple as that. You might not, but there's several armies' worth of gym-going, juice-drinking women who hang onto her every word.

[dreamcompiler]

If I was starting a business just to make money, I'd love to have Paltrow's endorsement. But I'm not wired that way. I value integrity and science too much -- probably to my financial detriment.

[protomyth]

If you are intending to sell your startup, I can see it being quite helpful.