[perlpimp]

What happened is that they chose legal route to enforce their business model, not technical one. If they did use technology , they'd just force login to load RSS feed and that would be the end of it.

As well they use the legal route to put focus on themselves. Like "hey we aren't dead yet!". And while annoying digerati , they managed to spread the word about themselves across so much of a news medium.

Just a ploy to gain market share.