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by diminish
3353 days ago
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At some point, a Google search or a Facebook timeline will be covered 100% with very smart, personal, native ads next to your organic search result or your mom saying you "Happy Birthday". Because, Quarter after quarter post-IPO management (at Facebook, Google and others) are denting the returns and eating into ROI margins across worldwide industries and services of an endless spectrum by converting free organic "reach" or "impressions" or "time spent" into advertiser ones. At some point GOOG and FB will stabilize at some market capitalization, defined by their ability to maintain a steady revenue stream from advertisers. [-] http://www.adweek.com/digital/how-brands-and-agencies-are-fi... |
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