[james_pm]

It;'s pretty clear to me that, yes, while it's a turn of phrase, they are clearly intensely focused on metrics like shares. He talks of "misses" and "strike outs" in other places.

It's no wonder that the mainstream has been adopting more and more of the tactics of content farms with clickbait headlines and articles that are more about generating outrage and "shares" than anything else.

A "great" article is defined by how many shares it gets. It's no wonder that high quality, long form, real journalism is slowly fading away. It doesn't pay to do any of that when the only money left is chasing FB shares all the way to the bottom.