They love it until it causes them to lose control over distribution or user retention/acquisition. See: "native articles" and how poorly received they were by news publishers.
Business likes anything that helps profits, and hates anything that hurts profits.
The threat of communist takeover permeated most of the 20th century as the ultimate threat for private enterprise, but the military-industrial-complex had a wonderful time.
The threat of communist takeover permeated most of the 20th century as the ultimate threat for private enterprise, but the military-industrial-complex had a wonderful time.