[dalbasal]

I agree.

Ultimately, writing that one sentence with unmph is harder than it looks. Sometimes "Uber for__" is concise and conveys lots of meaning, sometimes it's vague and meaningless.

I think the biggest trap in the "A for B" formula is trying to ride on the prestige of B. That's why there are so many "Apple of X." What they're trying to convey is "awesome, stylish & successful" or somesuch. It's like calling yourself "Michael Jordan of __". You're just being obtuse in telling me that you're awesome.

"Uber for tripsitters" OTOH conveys actual meaning. Press a button, a freelance tripsitter will arrive.

[dsjoerg]

I had to google tripsitter.

[dalbasal]

Then you're probably not in the target market. :)