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by leejo 3347 days ago
This. From the article:

> We went from roughly 20 posts per day to 24 posts per day.

If you post that many articles to Facebook then I'm simply going to unfollow you. Imagine I have ten sources posting that much, or one hundred sources. You think I'm going to engage with everyone? Heck no. Post one thing a day, two absolute tops. Ideally one thing a week but obviously that's not many sources ideal model.

If I really want to follow you I'll add your RSS feed to my reader. Facebook, Instagram, et al, have become one big screaming match and this is only going to get worse until people realise that less is more. If they decide to change their feed algorithm, well, sucks to be you.

2 comments

Also, wow:

  However, Facebook’s formal guidance is 24 to 48 posts per day.
Facebook recommends 24-48 posts PER DAY? Surely this is an error. Where is this recommended? That's insane.
There are Twitter accounts (I'm looking at your Politico) that constantly repost their stories. I swear they're actually automating deleting their tweets and simply tweeting them every hour (disclaimer: I haven't validated this hypothesis). I don't even follow political Twitter accounts anymore, over tactics like this. I keep them all in a (private) list and browser the list when I want to see what's going on in US politics.
Possibly they're trying to game the algorithm. I follow a few photo sources on Facebook, Instagram, Twitter, and RSS feeds from their sites (when offered). The consequence is that I see the same posts multiple times, not just across the various feeds but from a single feed. It's not them deleting and reposting, it's more posting slight variations of the same article (again, possibly trying to game the algorithm).

But the screaming match drives me nuts. What good is 100,000 views anyway if only 100 people actually click through and engage? Better to have 1,000 views and 200 click through/engage. Target better, stop throwing shit at walls.

Just as an example - I recently had a little project featured on one of the top 10 photo channels on YouTube - 300k+ subscribers. The video currently has had 13,000 views in three weeks, and in it I get a full minute long feature + a link to my site. How many sales have I made through the feature? Zero. When I first posted the project on a niche site, a couple of years ago, I had ten sales within the space of a couple of days.

Slate's Twitter reposts many of their stories as well, but the duplicate tweets remain intact. Duplicate tweets redirect to the same web page but have different Slate-branded short URLs so perhaps that's how they get away with it.