| 1. Pulse includes NYT as a preset in the feed reader 2. Apple shows off Pulse at WWDC 3. Pulse gets download 35,000 times, delivering the (limited) NYT feed to 35,000 eyeballs who might not otherwise check it out regularly 4. NYT forces Apple to take down Pulse. It's not an issue of misuse of content. It is a preset. Pulse is not SELLING the NYT's content, they are including the feed URL as one of several defaults in their multi-purpose feed reader because they think it's nice and their audience will like it. Now the app will go back online... and get many more sales because of this exposure... and all those new eyeballs will have to exert EFFORT to view the NYT's feeds. Say it with me, HNers... s-t-u-p-i-d. |
http://techcrunch.com/2010/06/08/pulse-ipad-2/