[abraham_o]

No credit card or email required to try it. I should make that clear in the page.

[cardamomo]

That might help, but providing some example searches and recipes before requiring an account would also be helpful. Personally, I'm only comfortable signing up for something if I feel I can reasonably judge its quality first, even if it's free.

[nickpsecurity]

That's a good suggestion. Same here. Signs it works are one of first things I look for on a product/service site.