[webmaven]

Unfortunately, to the extent that Greenspun regained control at all (which is questionable, given the out of court settlement that gagged him), it was much too late, most of the company's value had been destroyed, and seemingly so had Greenspun's taste for founding/running a company.

In some alternate universe, Philip Greenspun's ArsDigita became the leading platform provider for developing and deploying Application Service Providers (what we would call SaaS today) and their main competitor is Zimki founded by Simon Wardley.