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How do companies like Blue Apron/HelloFresh find early adopters?
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2 points
by Apane101
3351 days ago
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The idea of not ordering food delivery, and not shopping for groceries is new and a discontinuous type of innovation, which requires a change in consumer behaviour. How do these aforementioned companies find their early adopters? Everyone eats, so how do they find people willing to try this? |
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