[spyhi]

I'd be interested in reading about this as well. I've been keeping an eye on Buffer for a while now because I'm fascinated by their culture and business philosophy, and I've been watching the development of B Corps to see if eventually they'll prove viable. However idealistic, OP's headline caught my attention for the same reasons. I think the bottom line (P&L) is important, but I also feel that current corporate structures can elevate its importance to an unhealthy degree, leading to negative externalities and short-term-ism. If and when I start a company, I'd like to follow a holistic approach to value creation that takes these things into account, but there is precious little out there about how to do it successfully. It'd be great to have more info out there about these approaches!

[jacquesm]

25+ employees and growing, solid revenues, solid year-on-year growth. If they manage to keep this going another 2 to 3 years at the present rate I'd see that as total validation of the concept. On a longer time-scale you still have all the other corporate pitfalls but that's business as usual.

I'll ask the company for permission to write it up.