[throwanem]

> “We’re trying to build empathy at scale,” Mr. Butterfield said.

> “There are people who will die, get divorced, have children with cancer,” Mr. Butterfield said. “You really have to put yourself in their frames of mind. If we preoccupy these people for a minute longer than we have to, we’ll lose them.”

[stagbeetle]

It's definitely not the most eloquent way to put it, but I think it gets the point across.

"People are in a rush these days, let's not get in their way."