[geomark]

It is similar in many countries. In Thailand, where I live, it is also built into the language. There are many different pronouns for addressing others based on your relative social standing. There are pronouns not only for normal societal interactions, but special pronouns for when you are speaking to monks and another set when speaking to/about royal family members. In fact, there are even different verbs that are used when talking about common activities of monks and royalty. Makes for a very pretentious culture and it certainly does inhibit critical thinking in much of the population.