[papachito]

> They seem to use the video-tag in some cases (Safari, maybe Chrome) but not in others

Not chrome, only Safari. So yes, this is basically the same thing as forcing flash as you either have to change the browser, get a new OS if you're on linux, install a plugin, download the file manually or cheat your user agent. Not very "standard" friendly to say the least.

[ugh]

Some reported that video worked in Chrome without QuickTime. I couldn’t reproduce that myself.

– edit: Ah, I saw your response to my other comment. Thanks! That’s idiotic of Apple, then. I have to say, though, that I would care a lot more if Apple were YouTube or the New York Times. As is I don’t plan on consuming a whole lot of content on their website.