[huac]

No, it's not. If a user chooses a 'no purchase' option then it means that the product assortment offered was not worth it for the price. That means Amazon needs to change the assortments of products it offers users. If a user chooses to purchase elsewhere, it means Amazon needs to improve the website.

[castellar]

That's assuming a consumer decides to purchase something solely based on price/product assortment and there's no impulse factor. One could very well be willing to purchase something at one moment but 30 seconds later be unwilling. I wonder if anyone has any data on time spent on a website vs. likelihood of making a purchase.