[toomuchtodo]

My understanding was that Uber had/has a system called "Hell" that could uniquely identify Lyft drivers based on fiticious rider requests Uber would send, and then use that data to target those Lyft drivers to drive exclusively for Uber.

Uber most definitely wasn't playing the fool.

[hawkice]

I'm not saying that's what's happening, I'm just saying there's an idiomatic use of "playing these companies" that doesn't involve betraying a trust.

[toomuchtodo]

Fair analysis. Definitely hard to obtain meaning from text alone at times.