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by aianus 3357 days ago
> A company that loses money on every unit sale has no breakeven point (Uber)

What? Uber spends an additional ~$0 on every additional ride. They only lose money because of growth and price wars with the competition.

In mature markets with no competition (eg. Toronto) there are no driver incentives or bonuses and they are still cheap and popular with riders and drivers alike.

2 comments

Hm. I just got driven home from the bar for $4. It was an uber pool, but for the whole ten minute drive, nobody else was in the car. This was in silicon valley, a very mature market.

This sort of thing is super common, where I get a deep discount on a 'pool' ride but I end up riding alone. The drivers tell me that they get a regular rate (on top of whatever the bonuses are) which is per-mile. The guy tonight said he thought he was making like $7 for the ride in question, just on the mileage.

I... am pretty sure they are losing money on many pool rides.

> I... am pretty sure they are losing money on many pool rides.

They can be losing money on many pool rides and still be making money on pool overall. I don't know whether they are.

So you're telling me that Uber isn't selling their services at a loss on a unit economics scale in the majority of their markets? What percentage of their markets have positive unit economics? This is news to me, and I'm open to updating my viewpoint given data to the contrary.