[nihilocrat]

I was wondering the same.

Perhaps it's because it's a very obvious statement? Apple routinely purport its products are perfect, that every detail is a facet of the best craftsmanship on Earth, use gaping-mouth words ("sooo perfect") and giggles of joy. Apple markets its products as technology beyond cutting-edge: they are superhuman, perhaps built by aliens and bestowed upon us mortals, things that change our lives and do more than technology is ever expected to do.

I am not trying to exaggerate here for cheap comedic effect. I seriously believe anything less would be very not-Apple.

[jbrennan]

Why wouldn't you try to make your new product seem as "incredible" as possible?

[roryokane]

Because cynics would realize you are exaggerating and perhaps think less of your product for it – maybe your product can’t stand on its own, so you have to exaggerate to make up for that. Apple is betting that most of its ad watchers are not this type of cynic.

[nooneelse]

Like that "what is iPad" commercial that says "all the world's websites". They made the best tablet going, so why do they still feel the need to cross the line between touting and lying?

[niekmaas]

All the websites are available of course. Whether or not you can make use of the Flash content is a different story. At least to Apple it's a different story...

[hn_aml]

The fact that Apple is always doing the same kind of marketing won't make me stop being amazed at how they purport an iphone as The Panacea. It's almost ridiculous and a little bit insulting to the intellect. I just don't like that kind of marketing nor think is at all intelligent. Just my opinion.