[mebreuer]

I think a lot of people miss the important distinction between jargon and buzzwords.

Jargon: special words or expressions that are used by a particular profession or group and are difficult for others to understand.

Buzzword: a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.

A lot of these "corporate-speak" terms that are easy to poke fun at are jargon created to describe very specific, nuanced ideas within a professional group - they make communication easier. Then maybe the popular ones get used more broadly as buzzwords, by people who don't really know what they're talking about, and then it becomes assumed that anyone using that term doesn't know what they're talking about -- a huge disservice to the original creators of the jargon term, who coined it because they needed a word or phrase for nuanced communication with each other.

In my old management consulting job, we used this kind of jargon all the time. We knew it was jargon, many (but not all) of us never spoke like that in our personal lives. But at work, it helped us be more effective communicators.

Low-hanging-fruit is an example - does anyone have a shorter way of describing the idea? Sometimes we called them "easy wins", but that's as jargon-y as anything else I've heard.