| "We use SEO to concentrate niche product conversions on our website." Seems briefer, more honest, and it's more obvious why that would make money. The people who ended up buying a creative stuff were going to do it anyway, and the people who were going to sell it do so slightly more often. Now they do it on your website, because a search led them there! The "Route to Market" slide changes are pretty funny. You're microoptimizing for how concrete you should state, "We're sending spam to Craigslist, Dribbble, and Behance users to find stuff to sell, and we're cramming Google to find buyers." It's smart from a business point of view, though utterly indefensible. Never mind that your post is a submarine advertisement. There's something about your deck and how you write that's very off-putting, like a synthesis of different startup personality tropes. It's ironic, because people who are actually really creative—who will deliver the best value for presumably your customers—would have an allergic reaction to this article. Maybe the mediocre sellers and desperate buyers won't. Does Twine concentrate mediocrity? That's my takeaway from the deck. It's probably unfair. |