[component]

> My understanding is that SnapChat's inscrutable UI is deliberate: they want you to have to be shown how to use SnapChat by someone already on it, to avoid the "My grandmother's on Facebook, how uncool is that?" problem.

Couldn't agree more

It's evident by most of the comments here

Instagram / Facebook / WhatsApp will not get that < 25 demography

I doubt Instagram counts this as success. They didn't get any new users - that was the main goal when mimicking Snapchat

[itake]

In Argentina, IG is wayyy more popular than SC, especially in the < 25 demography. < 25 may not use FB, but they definitely use IG & whatsapp.

[freddie_mercury]

Same here in Vietnam -- population 95 million. I know tons of people under 25 using Instagram. I've never met anyone here using Snapchat.

No WhatsApp usage at all. Viber, Zalo, and WeChat all the way.

[Cyph0n]

In the Middle East, most people have both an Instagram and a Snapchat account. From what I've seen, they are equally popular with both young and older users.

[blntechie]

Maybe in US, UK and Canada. Instagram and WhatsApp dominates the 15-24 market in rest of the world.

[draw_down]

Older people have all the money (in America at least) so Instagram may be ok with that.

[nostrademons]

Usually brand advertising tries to skew young (even towards children, if the FTC lets them get away with it) because brand preferences are usually set in the teens and early 20s and then people purchase things on autopilot.

This may be why SnapChat has targeted brand advertisers rather than the more targeted advertisements that Facebook/Google go after.

[juandelgado2654]

That's why toy companies don't spend a dime on advertising right ?