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by pee_arrr 3358 days ago
This is textbook PR, literally from the first word. The headline is crafted specifically to engender resentment and outrage.

The intention is to reinforce the counterfactual narrative that teachers in the US are overpaid, which is needed to depress opposition to the looting of public school systems.

Now, a market for lesson plans is interesting - and I'm much happier with money going to entrepreneurial teachers actually creating content that might otherwise end up in the pockets of the Blackstone Group or Holtzbrinck - but the real point of this article has more to do with parochial politics.

2 comments

Agreed, this is the big publishers trying to maintain a monopoly.
Could you point me to what you mean, or how you found that meaning here? I grant that I probably bring my own biases to this interpretation, but the article made me think, "teachers now have to spend their own salaries on teaching material because districts only buy lousy, overpriced stuff (if that) from textbook publishers. Worse yet, the jerks feel the need to attack the teachers who are sharing their material, as if $40k p.a. entitled them to 168 hours of their employees' time each week."
Starting off with the title of "Millionaire" would definitely annoy people.
Ahhh, so it's PR for people who only look at the title. Thank you; I totally missed that, but you're quite right about it. (This from the guy who misses important information in emails because why would I read the subject line if I'm reading the whole message?)