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by sutble 3355 days ago
JetBlue usually sells inflexible tickets with fewer connections, so passengers are much more likely to show up for their flight. In 2013, they only had to deny 18/21,000,000 passengers where the average rate is at 9/10,000.

https://www.youtube.com/watch?v=EqWksuyry5w does a great 5 min overview talking about this exact thing.