[philh]

To give a shorter answer: Scott Alexander (at the slatestarcodex link), through the poem, associates Moloch with negative-sum games, where no one comes out better than they went in. In extreme cases they force us to sacrifice the things we love in order to survive. You throw your children to Moloch to help you defeat enemies; otherwise, you die. Your enemies do the same thing. It would be better if nobody sacrificed their children, but nobody is in a position to bring that outcome to pass.

In this context, I would interpret "google's Moloch" along the lines of: Google is net-bad for the world, because of privacy issues and problems with centralisation and so on. Using Google's software (and services) makes them more powerful, so people don't want to use Google's software. But because everyone else is using Google's software, the world is optimized for Google users in a way that it isn't optimized for non-Google users, and so it's difficult to escape. And so Google grows yet stronger, and it becomes more difficult to escape.

(To clarify: this is my interpretation of grandparent's use of the phrase. It's not my own position, and there's a decent chance that I'm completely off-base and it's got nothing to do with grandparent's position either.)

[pvg]

It's a term that's been kicking around literature for centuries. It's in Paradise Lost, for cryin' out loud. Why on earth would its use be a references to some random prolix internet dude's weird verbal recreation of the La Brea Tar Pits?

[philh]

Like I say, I don't know that it is. I presented a hypothesis that seems like it fits the facts fairly well.

Do you have another hypothesis about what the term means in context? I note that "it's a reference to Paradise Lost" is not very descriptive: for example, if I talked about "Google's Frodo" you might ask what I mean by that, and "he's a character in Lord of the Rings" does not answer the question.

[pvg]

I don't really have to have a hypothesis, it's not that uncommon a term. It's used for all sorts of things including a fairly generalized 'insatiable and demanding metaphorical monster'. If someone offhandedly mentions Icarus it seems reasonable to assume they're not really alluding to a review of the Hungarian brand of buses posted to alt.rec.bus in 1991.

Take a look at, say,

http://www.nybooks.com/search/?s=moloch&option_match=&year_a...

Lots and lots of Moloch. Your hypothesis is 'it's a reference to some logorrheic blogger'. Sure, it's possible you're right but it's one hell of a weirdly specific guess. It's not like the three people to ever mention Moloch were Milton, Ginsberg and internet-man-addicted-to-his-own-typing.

[tyingq]

Well, there is more than one social allegory related to Moloch. Many of them have no obvious relationship to Google. Which is why I asked the question in the first place. So people tried to be helpful and identify any sources that might be related.

I just read the character description for Moloch in Paradise Lost, and don't see any obvious theme you might tie to Google.

In fact, I'm still not quite sure what the original comment was trying to say. Apart from some fuzzy notion that capitalism is sort of like Moloch and we keep feeding it with our "children". Where children is what? Privacy? Money? Open source tools?